Most reasonable racing insiders will concede that less-than-brisk business at the more pedestrian tracks is the result of a flawed product. But when an upper crust venue like Saratoga dips, the search for scapegoats begins. While most blamed the economy (or, yawn, the weather) for Saratoga’s relatively poor showing this summer, racing writer Bill Finley offers his own, rather unique explanation (ESPN, 9/10/13):
“The answer is that the two New York tabloids drastically scaled back on their horse racing coverage. … OK, so newspapers aren’t what they once were. But the combined circulation of those two papers is still at 1.5 million. That’s 1.5 million people who no longer read about horse racing, no longer are reminded every day that Saratoga is going on and that it is special.”
Once upon a time, “both [papers] gave extensive space to the sport, with charts, entries, race coverage and handicapping analysis.” Now, alas, virtually nothing. As print-media downsizes, racing, because of its declining popularity, provides “an easy target for cutbacks.” And this, Finley says, exacerbates the problem: “Their abandoning racing is a signal to everyone else in the media that the sport isn’t relevant.” So, fan Finley wants NYRA president Chris Kay to reach out “and see if maybe he can’t change their minds.” Seems to me when a “sport” is reduced to begging for coverage, oblivion beckons.
For insight on racing’s descent into irrelevancy, Finley’s own words describing the current Saratoga product are instructive (bear in mind, this is an accomplished writer who means exactly what he says): There was a time, he notes, when “NYRA didn’t dare card races for the flotsam and jetsam [italics added] of the backstretch.” So while we see intelligent, sensitive beings, he sees but wreckage and waste marring a “special” Saratoga experience. Horseracing’s depraved core laid bare, once again.